All Pepsi (with some cash kicked in by Apple) has to do is send out sleeves with all the delivery drivers. The sleeve would be opaque, probably with the iTunes contest logo all over it, 3-4 inches wide, with adhesive inside.
On the next delivery run, the drivers just slap the sleeves on all the bottles. This could double the amount of time the driver spends at each site, potentially costing more than just letting people cheat.
Either way, the publicity is still great for iTunes. How many people that have never been to iTunes will now go there to see what the fuss is all about...even without a winning cap in hand? Shoot...it brought me here, didn't it?
On the next delivery run, the drivers just slap the sleeves on all the bottles. This could double the amount of time the driver spends at each site, potentially costing more than just letting people cheat.
Either way, the publicity is still great for iTunes. How many people that have never been to iTunes will now go there to see what the fuss is all about...even without a winning cap in hand? Shoot...it brought me here, didn't it?
